An internal computer aided design (CAD) or design services engineer is responsible for delivering efficient, robust and high-quality design flow solutions. The design flow on a day-to-day basis keeps chip designers and verification engineers productive and focused on their jobs, preventing them from debugging CAD tools and flows and creating ad hoc and undocumented scripts. Over the life of a project, a high-quality design flow differentiates a company from competitors and can be the difference between getting chips to market first or being the victim of unexpected process bottleneck and delays.
Verific Sharpening the Saw
Verific is an unusual company. They are completely dominant in what they do – providing parsers for Verilog/SV, VHDL and UPF. Yet they have no ambition to expand beyond that goal. Instead, per Michiel Ligthart (President and COO), they continue to “sharpen the saw”. This is an expression I learned in sales training, habit #7 from 7 Habits of Highly Effective People. Constantly refining and polishing (or sharpening) the tools you already have rather than launching out into building new tools. That’s a great way to keep existing customers loyal and to steadily grow a business. They are still investing in interesting development, but it is all around these core tools.
Rapid Silicon Chooses Verific’s Industry-Standard Parser Platform
Parser platform lets designers innovate
To gain at least an 18 month advantage in getting a product to market, Verific Design Automation builds SystemVerilog, UPF and VHDL parser platforms which accelerates the production cycle because the RTL front end is immediately accepted by the semiconductor industry, says the company.
Playing to Your Company’s Strength to be Strategic, Differentiated, Competitive
Michiel Ligthart | President and COO | Verific Design Automation
Conventional career advice favors “playing to your strength,” guidance executives at Apple, Amazon, Facebook, Microsoft and Tesla may have missed. Instead, they are charging ahead in the chip development business, a new market segment for all of them. What may seem foolhardy to some industry watchers could be a stroke of genius as their development groups design higher performing, power-efficient computer chips for their specific networking, cloud, automotive and other applications.
To do so, they are hiring experienced, seasoned designers who know the ropes. Whether intentional or not, they are focusing on a development group’s core competencies (aka “playing to your strength”) and outsourcing the rest, a sound strategic business decision.
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