The six-part series of interviews with some of Verific’s biggest user fans concludes with profiles of Wolfgang Roesner, IBM Fellow for Hardware Verification and Verification Tools, and serial entrepreneur George Janac.
- Part 1: Fierce Loyalty to Verific’s Value
- Part 2: Marrying Expertise to Avoid Redoing What’s Already Been Done
- Part 3: The Silent Partner
- Part 4: Good Partnership on All Levels
- Part 5: Going the Extra Mile
- Part 6: Verific’s Value Explained
Verific’s Value Explained
Customer Friendly, Verific’s Business Model DNA
Is Wolfgang Roesner a fan of Verific’s? The answer is a definite yes. The IBM Fellow for Hardware Verification and Verification Tools has this to say: “Verific is the most customer-friendly company I’ve worked with. It’s part of the business model DNA.”
The Verific/IBM partnership dates back to 2011 when IBM began developing a new RTL-to-RTL transformation tool. Not wanting to design its own parser and elaborator, it evaluated Verific’s offerings. Results were positive, and the two companies have had a close partnership ever since. It helps that Verific is quick to address any problems or anything not meeting expectations.
Wolfgang knew about Verific previously but had no need for its tools at the time because IBM had an internal RTL compiler. When the decision was made to invest in an external parser platform, IBM went with a proven industry vendor or as Wolfgang notes “Verific is industry vetted.” All the small companies are Verific customers, a good common denominator as far as he’s concerned.
IBM is an INVIO customer as well and was from the time Verific acquired it from Invionics Software in 2017. Wolfgang was familiar with INVIO previously and thought its technology’s scripting feature and flexibility had promise. IBM designers now have access to INVIO’s high-level level APIs interfaces, a good streamlined and simplified solution, especially for non-programmers.
Back to Verific’s business model DNA. “That’s what differentiates Verific,” concludes Wolfgang.
Data Structures are Verific’s value
George Janac is someone in the EDA space who needs no introduction. As a serial entrepreneur, he is known for founding several companies, including High Level Design Systems and ChipEstimate, both now part of Cadence, and InTime Software, among others. A long the way, he served as CTO for Cadence’s Deep Submicron Division in the mid to late 1990s.
It’s in the capacity of entrepreneur that George came in contact with Verific on three different occasions. His startups built a variety of EDA products, such as Verilog placement tools, synthesis and timing tools, all using Verific’s Parser Platform. “Verific’s value is its data structures that can be easily attached to various logical and physical EDA tools to provide a front-end or back-end to Verilog and SystemVerilog.
“Verific’s products are solid so there was no need to invest in development time when we could license Verific,” George remarks. He was equally satisfied with Verific’s customer support and noted his relationships with Michiel and Rob were good as well.
As is often the case in EDA, especially 20 years ago, George first learned about Verific via positive word of mouth. After all, the Internet was in its infancy in those days and it wasn’t easy learning about new tools and technologies. A solid product is the main thing, George believes, and added that Verific stays on top of keeping its products current with new language features.
“It does what it does. Sure, we had to build around Verific products but it worked well for us. It’s a solid company and its products work. It’s not a flashy company. What it does it does well to enable the rest of us to concentrate on what we do well.”
To learn more about Verific’s Parser Platform, send email to email@example.com or call (510) 522-1555.
Better yet, visit Verific at DVCon 2020 March 2-4 at the DoubleTree Hotel in San Jose, Calif. Verific will be in Booth #705.