Verific is an unusual company. They are completely dominant in what they do – providing parsers for Verilog/SV, VHDL and UPF. Yet they have no ambition to expand beyond that goal. Instead, per Michiel Ligthart (President and COO), they continue to “sharpen the saw”. This is an expression I learned in sales training, habit #7 from 7 Habits of Highly Effective People. Constantly refining and polishing (or sharpening) the tools you already have rather than launching out into building new tools. That’s a great way to keep existing customers loyal and to steadily grow a business. They are still investing in interesting development, but it is all around these core tools.
Archives for February 2022
Verific Design Automation, the leading provider of SystemVerilog, Verilog, VHDL and UPF Parser Platforms, today announced Rapid Silicon, a provider of AI-enabled application-specific FPGAs based on open-source technology, is the newest licensee of its Parser Platform.