Verific is an unusual company. They are completely dominant in what they do – providing parsers for Verilog/SV, VHDL and UPF. Yet they have no ambition to expand beyond that goal. Instead, per Michiel Ligthart (President and COO), they continue to “sharpen the saw”. This is an expression I learned in sales training, habit #7 from 7 Habits of Highly Effective People. Constantly refining and polishing (or sharpening) the tools you already have rather than launching out into building new tools. That’s a great way to keep existing customers loyal and to steadily grow a business. They are still investing in interesting development, but it is all around these core tools.
Archives for February 2022
Rapid Silicon Chooses Verific’s Industry-Standard Parser Platform
Verific Design Automation, the leading provider of SystemVerilog, Verilog, VHDL and UPF Parser Platforms, today announced Rapid Silicon, a provider of AI-enabled application-specific FPGAs based on open-source technology, is the newest licensee of its Parser Platform.